Does it feel like everywhere you turn, another celebrity beauty brand is staring right back at you? Well, you wouldn’t be wrong.
Celebrity-driven beauty brands have been bursting onto the stage, with many well-known actresses and models launching their own lines of skin care, cosmetics and fragrance products that often reflect the personal style and aesthetic of the celebrity behind them. However, not everyone is convinced or tempted by this celeb star power. Some approach celebrity beauty brands with skepticism, questioning the authenticity and efficacy of the products, especially if they think the brand is just capitalizing on a celebrity’s fame. And we agree.
The success of a celebrity brand can sometimes walk a fine line between the celebrity’s popularity and the quality of the products. With that said, celebrities come face to face with a plethora of beauty brands during their career. So, they’ve been able to experience firsthand what they like and don’t like about products, making them kinda experts.
But these celeb beauty brands are so much more than a pretty face. They’ve been given a stamp of approval by winning several beauty awards for the effectiveness and uniqueness of their individual products. While there are tons of other celeb brands, these ones stand out from the crowd:
About-Face by Halsey
Halsey founded About-Face in 2021. The cruelty-free, vegan brand makes high-quality products with a commitment to inclusivity and transparency. All its products are cleanly formulated without potentially harmful ingredients.
About-Face’s award-winning products include the Matte Fluid Eye Paint ($16) and Line Artist Gel Eyeliner ($13).
Fenty Beauty by Rihanna
Rihanna created Fenty Beauty for people of all skin tones and types. The brand is cruelty- and gluten-free, offering an extensive line of products with a diverse shade range, like foundations, concealers and powders in an array of hues for all ethnicities.
Some of the beauty award winners include the Gloss Bomb Universal Lip Luminizer ($21) and Cookies N Clean Whipped Clay Pore Detox Face Mask ($37).
Flower Beauty by Drew Barrymore
Drew Barrymore created Flower Beauty in 2012 with a focus on high-quality, cruelty-free and vegan-friendly products at an affordable price point and in inclusive shades.
Flower Beauty won the 2023 Allure Best of Beauty award for its Plump Up Gloss Stick ($11.99)
Haus Labs by Lady Gaga
Haus Labs is a boundary-pushing beauty brand founded by Lady Gaga in 2019. From vibrant eyeshadows to statement lip shades, the brand is known for its high-quality, cruelty-free, vegan products.
The popular Triclone Skin Tech Medium Coverage Foundation ($45) is a 2023 Allure Clean Beauty award winner.
Honest Beauty by Jessica Alba
Launched in 2015 by Jessica Alba, Honest Beauty has a commitment to clean, safe and efficacious beauty products. It offers a range of skin and hair care products and a line of cosmetics without potentially harmful chemicals like parabens, phthalates, and sulfates.
Beauty award winners include the Daily Green Juice Antioxidant Super Serum and Extreme Length Mascara + Lash Primer.
Keys Soulcare by Alicia Keys
Keys Soulcare was founded in 2021 by Alicia Keys. The brand emphasizes self-care and holistic wellness through its products, which include skin and body care with derm-developed, clean, cruelty-free ingredients.
The Comforting Tinted Lip Balm With Avocado Oil ($18) is a 2022 Allure Best of Beauty winner, and the It’s Like Skin 2-In-1 Concealer + Tint ($28) won the Her Campus College Beauty Award in 2023.
Kora Organics by Miranda Kerr
Kora Organics was founded by Australian model Miranda Kerr in 2009, offering a range of skin care products, all formulated with clean, certified organic ingredients.
The brand’s products have won countless awards, including the Turmeric Brightening & Exfoliating Mask and Noni Bright Vitamin C Serum ($73).
Kylie Skin by Kylie Jenner
Beyond its pretty packaging, Kylie Skin emphasizes simplicity and effectiveness. Since 2019, Kylie Skin has offered a range of products designed to promote healthy, glowing skin.
The Sugar Lip Scrub ($21) is a 2021 Allure Best of Beauty award winner. Jenner also has a line of makeup products with Kylie Cosmetics.
LolaVie by Jennifer Aniston
From the girl who gave us The Rachel haircut, LolaVie haircare was founded by Jennifer Aniston in 2021. Backed by science, LolaVie products prioritize hair health, steer clear of harsh chemicals and are formulated with natural ingredients.
Since its debut, virtually every single LolaVie product has won multiple awards.
Pattern Beauty by Tracee Ellis Ross
Pattern Beauty was created by actress Tracee Ellis Ross in 2019. The brand focuses on providing products specifically designed for curly and coily hair textures, aiming to enhance the natural beauty of diverse hair types.
Award-winning products include the Detangling Nectar ($28), Blow Dryer ($189) and the viral Deep Scalp Detox ($29).
Rare Beauty by Selena Gomez
Selena Gomez founded Rare Beauty in 2020. The brand offers cruelty-free, vegan products, including foundation, concealer, blush, eyeshadow, mascara and lipstick.
Rare Beauty prioritizes mental health alongside its high-quality makeup, aiming to dismantle unrealistic beauty standards.
The Stay Vulnerable Melting Blush won the 2021 Allure Best of Beauty Award.
REM Beauty by Ariana Grande
Ariana Grande announced the launch of Rem Beauty in November 2021 with skin care products like moisturizers and cleansers and a makeup line including lipsticks, eyeshadows, eyeliners and highlighters. All products are cruelty-free and vegan.
Award winners from both lines include the Lengthening Mascara ($16) and Calming Face Mist ($24).
Rose Inc by Rosie Huntington-Whitely
Rosie Huntington-Whiteley launched the clean beauty brand Rose Inc in 2018 as a way to share her insights from years of experience in the fashion and beauty industry.
The brand offers makeup, skin and body care products that are formulated with high-quality, natural ingredients and are cruelty-free.
Award winners include the Cream Blush Refillable Cheek & Lip Color ($32) and Skin Enhance Luminous Tinted Serum ($49).
The Outset by Scarlett Johansson
The Outset was founded in 2022 by Scarlett Johansson. The brand believes that skin health comes from a balanced microbiome. Harnessing the power of prebiotics and probiotics, it nurtures and harmonizes the skin with consciously clean ingredients.
Award-winning products include the Firming Vegan Collagen Prep Serum ($46) and Purifying Blue Clay Mask ($46).
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