February is Black History Month, and we’re taking this time to reflect on the achievements of Black people throughout history and celebrate Black-owned businesses. Below are Black-owned and founded beauty brands we love; many support their communities by not only producing amazing products but also by doing charity work.
To help shine a light on brands our community supports and loves, we’ve included first-hand testimonials from members of our Black@ZD Employee Resource Group. Huge thank you for their help curating this list of amazing Black-owned beauty brands!
We invite you to learn about and shop with all these beauty brands, and while you’re at it, check out our entire list of over 95+ Black-owned businesses!
Our Favorite Black-Owned Beauty Brands
Aba Love Apothecary
Aba Love Apothecary sells both skin care and aromatherapy items and is founded by Aba Gyepi-Garbrah, who has roots in Ghana. The company makes handcrafted holistic products that are created with the finest natural botanicals. Aba Love Apothecary has been featured in Elle, Essence, Marie Claire, Beauty Insider and more honorable publications. Those are some great reviews!
Prices start at $5
All Butter’d Up
Time to treat your skin! All Butter’d Up is a luxury skin care company that specializes in whipped, scented Shea body butter. Every product is made in small batches using the finest natural and organic ingredients that are preservative-free and have never been tested on animals. The products melt into your skin within one to three minutes, allowing maximum moisturizing without a greasy residue. The company is all about skin care, self-care and self-love. Sounds amazing!
Prices ranging from $15 to $40
Beauty Bakerie
Find all of your lip care and makeup products at Beauty Bakerie! Founded and run by Cashmere Nicole, this brand’s mission is to be sweet and sweeten the lives of others. The company is committed to encouraging men and women to feel both empowered and beautiful by using their products. Beauty Bakerie is a direct reflection of Nicole’s perseverance and passion for great quality products that enhance the beauty in everyone, every day. Beauty Bakerie has been raved about in numerous publications, including Forbes, Glamour, Entrepreneur, and the items are carried at Ulta and many other stores worldwide.
Prices ranging from $6 to $109 + free shipping on orders of $60+
Bevel
Bevel is a men’s grooming brand that’s been promoted and financially invested in by many celebrities, including John Legend, Magic Johnson and Nas. The company offers shaving tools and lots of skin care products made specially for men. Plus, they invite you to “Treat Yourself With Goods Made Just For You” with a BOGO sale for 50% off until Feb. 14.
Prices ranging from $5.95 to $349.95
Black Girl Sunscreen
This awesome brand has been featured in Essence and is sold at major retailers like Target. Black Girl Sunscreen was created because many traditional sunscreens leave a white residue, which is not ideal for people of color. We love that all of their products have no parabens or harmful chemicals, and that they are committed to sprinkling “melanin magic” everywhere.
Prices range from $9.99 to $27.99 + free shipping on orders of $50+
Blk + Grn
Blk + Grn is an all-natural marketplace that aims to connect women of color via high-quality hair, beauty and skin care products. They offer great cleansers, soaps, candles, sunscreen, moisturizers and more that are all free of toxins and chemicals. Blk + Grn also has home products (modeled and endorsed by one of my favorite Instagram follows, Signed, Blake!).
Prices range from $5 to $34.99
Bolden
Bolden is the brainchild and passion of Chinelo and Ndidi, two dynamic women on a mission to embolden women around the world by celebrating their natural beauty. Using the best ingredients to create the most effective formulations, their goal is to create a sense of empowerment, confidence and pride among all women. Believing that true beauty comes from feeling good in your own skin, they named their brand Bolden from the word embolden.
Prices start at $4.75
Briogeo
Briogeo produces high-performance haircare that is naturally based and provides visible results. The beauty company was founded by Nancy Twine, who still holds the CEO position and is #goals. Plus, every purchase of their products supports their mission to provide 50,000 meals to those in need during the COVID-19 pandemic.
Prices start at $22 + save up to 25% off until Feb. 9
Butter By Keba
Butter By Keba is a luxury line of all-natural moisturizing products paired with clean fragrances. Their products are designed for anyone who wants softer, smoother skin and amazing smells. Everything they make is blended with the best plant-based ingredients, then infused with essential oils and phthalate-free fragrance synergies that have been created using a perfumer’s technique. Butter By Keba invites you to relax, release and connect to your best self!
Prices range from $10 to $84
CARA B Naturally
CARA B Naturally is a family business based in Charlotte, NC, that is founded by sisters Landra Booker Johnson and Kristi Booker. They offer premium-quality, genuinely all-natural alternatives to products that are currently available for ethnically diverse babies, children and their families. The company has a goal to promote positive images and messages for and about ethnically diverse children, and believe their natural beauty should be celebrated and treasured. We can happily endorse that!
Prices start at $13.99
Caire Beauty
Caire is founded by two former beauty execs and WOC who met with scientists to truly understand the how and why of skin aging to empower modern women with science-backed, clean formulated, hormone responsive skincare solutions. They offer many products, but two are stars: The Theorem Serum Boost and the Lift Molecule Mask. Both are formulated to be skin boosting, glow-making and wrinkle reducing as well as being suitable for all skin types and tones. They are vegan and cruelty-free and help to reduce the appearance of eye, mouth, forehead lines, wrinkles, eye and nose-mouth sags. My pores already feel tighter after one use!
Plus, they are an Oprah’s 2023 award winner!
Prices range from $24 to $250
Common Heir
Founded by clean beauty experts Cary Lin and Angela Ubias, Common Heir was created on the belief that change starts with us. In 2020, Common Heir launched with their hero product, Vitamin C Serum, in completely vegan and biodegradable capsules. Common Heir is transforming traditions with clean, plastic-free, high-performance skincare products. In addition, the brand has partnered with Ocean Blue Project to donate a percentage of annual sales to the organization.
Right now they are offering a deal: Get one candle free with the purchase of $100+ and free shipping!
Prices start at $88
Délali Robinson Cosmetics
Délali Robinson Cosmetics is founded by Adodo Délali Robinson as an inclusive makeup brand that celebrates the beauty of diverse women. They offer a wide range of foundation shades (in liquid, cream and powder) and liquified matte lipsticks that compliments every skin tone. All products are paraben free, gluten free, cruelty free and vegan friendly. Délali Cosmetics is a pioneer in creating makeup that enables women of every color to enhance their natural beauty and showcase their creativity. See how many media outlets have featured them!
Prices start at $10
Ecoslay
Give your hair the love it needs to stay hydrated and healthy with Ecoslay! All the products are made from natural ingredients and designed to give your hair the boost and nutrients it needs to maintain its natural beauty. They have great products, like their Orange Marmalade Curl Definer, Matcha Boost and line of deep conditioners. Tske their hair quiz to find the best products for your hair!
Prices start at $10
Fenty Beauty
Rihanna has many accomplishments, but her beauty line is the newest one that has gotten a ton of press and rave reviews. Her line features foundations in basically every shade you can imagine. She said that she saw a void in the industry for products that performed across all skin types and tones, so in response she launched an inclusive makeup line. Amazing! Plus, she runs a non-profit organization, the Clara Lionel Foundation, which has donated over $5 million to fight against COVID-19. Not all heroes have capes; some have great lipstick.
Prices start at $19
Flawless by Gabrielle Union
Co-founded by Gabrielle Union and celebrity hairstylist Larry Sims, Flawless by Gabrielle Union aims to provide product knowledge and style education to everyone with its versatile collection of oils, cleansers and conditioners for every hair type. Flawless by Gabrielle Union’s texture-specific products are infused with exotic, hydrating ingredients such as Brazilian Bacuri Butter, Rice Oil Complex and Lilac Leaf Extract, leaving out harmful additives such as sulfates, silicones and parabens. The Flawless collection aims to help individuals find their custom routine to hydrate, define, repair and protect.
Prices start at $3.99
Golde
Golde is a skin care line that believes that being well should feel good. They’re an independent, Brooklyn-born brand making superfood-boosted essentials for health and beauty. The brand has a mission to “bring good vibes to the wellness industry.” Love!
Prices start at $24
Halo Mane
Halo Mane offers homemade Ayurvedic hair care products that promote hair growth and restoration with no harmful or artificial ingredients. The beauty brand’s founder, Rachael Knight, is vegan and ensures all products are plant and herb-based, crafting the items herself. The brand’s products, including their shampoo, conditioner, deep conditioner and rapid growth formula, are so effective that they prove natural herbs have the power to amplify beauty internally and externally. They also have some bundle deals!
Prices start at $22
Heathmade
Amazingly, Heathmade was founded and created by a 10-year-old! The brand provides the best quality ingredients in their premium, alcohol-free products that range from hand sanitizer, lip balm, deodorant and lotion bars. Heathmade uses ingredients like aloe vera gel, anti-inflammatory witch hazel, wondrously scented and antimicrobial essential oils and antioxidant-rich vitamin E oil in their awesome products. Self-care for the win!
Prices start at $7.50
Hyper Skin
After dealing with large dark marks as a result of hormonal acne and hyperpigmentation, Hyper Skin founder Desiree Verdejo scoured the skincare industry far and wide for a culturally inclusive, results-oriented brand, but came up short. Having her “aha” moment, Verdejo brought Hyper Skin to market, focusing on multiculturalism in the industry with the overall goal of treating dark skin spots and discoloration for all skin tones. Hyper Skin is sold on its website, Urban Outfitters US, and Revolve worldwide.
Prices start at $12
Juvia’s Place
This groundbreaking beauty brand has products that are created in Africa and made for all people, no matter their skin tone. The formulas are designed for full coverage, maximum pigmentation and push the boundaries of all-day beauty that is both wearable and affordable.
Prices start at $1 during their sale
Kazmaleje
Kazmaleje is a hair company designed for women and men with textured hair. This female, Black-owned business (created by sisters!) is empowering women and men to rock their natural curls and celebrate their unique style with the use of KurlsPlus detanglers and combs. The combs mimic fingers combing your hair!
Prices range from $14 to $53
Kinky-Curly
Kinky-Curly believes that natural hair is beautiful hair, and they are committed to creating products and sharing styling techniques that help with that goal. They’re all formulated to add moisture, give hold without drying your hair out and offer protection from the elements. The brand is available at Whole Foods and Target, and was named one of the “hottest makeup and hair products of 2008” by Essence.
Prices starting at $10
KNC Beauty
Named after the owner and founder, Kristen Noel Crawley, KNC Beauty is dedicated to keeping you looking and feeling naturally cute and effortlessly fresh. The brand has under eye masks, lip masks, lip scrubs and much more. I love this message from the brand: “We think you’re dope just the way you are, but we’re here to give you that little bit of extra. Chill with us for 15-20 minutes, and we’ll put stars in your eyes and kisses on your lips.”
Prices start at $22
The Lip Bar
Founded by Melissa Butler, The Lip Bar was created as an inclusive brand that sells beauty products to compliment everyone’s skin tone, age and skin type–they have an online quiz to help you! Butler launched the brand by making lipstick in her kitchen—how awesome is that! We agree with The Lip Bar’s core belief that everyone is beautiful and deserves to be celebrated. Even better, all products are vegan and cruelty-fee.
Prices start at $10
LYS Beauty
LYS is the only Black-owned, clean makeup brand at Sephora that launched on February 19. Founded by clean beauty industry veteran of 15+ years, Tisha Thompson, LYS Beauty is on an unapologetic path to redefine standards and make clean beauty accessible for all skin tones, types and textures.
Their hero product, Triple Fix Serum Foundation, comes in 35 inclusive shades for customizable medium coverage. The Triple Fix Serum Foundation’s key ingredients include HA + Turmeric + Ashwagandha! Brand will also launch with a lip product, primer with niacinamide + AHA, translucent setting powder, matte bronzer, satin matte cream blush and brushes. As a landing place for skin-enriching products, this line maximizes performance with ingredient-rich, vegan formulas at affordable prices unlike any other clean complexion brand on the market.
Prices start at $16
Mary Louise Cosmetics
Mary Louise makes using natural skin care easy. They offer a collection of serums, moisturizers, sanitizers, cleansers and face masks that are 100% organic. All these products have rave reviews, especially the Tea Tree Hand Sanitizer Gel!
Prices start at $24
Mielle Organics
Mielle Organics is a hair care and beauty brand that believes healthier ingredients encourage healthier hair and skin. With a heavy emphasis on incorporating organic ingredients being its “root to results,” Mielle Organics continues to create a line of natural beauty products for all hair types. Their Moisture RX Hawaiian Ginger Moisturizing Hair Butter ($9.99) is much-loved by our employees!
“I’ve been using their natural hair products over the past year and a half and I love that they are affordable and promote healthy hair growth.”
Krystal Boulay – Digital Marketing Manager and member of our Black@ZD Employee Resource Group
Prices start at $4.99
Mischo Beauty
This fabulous, clean beauty brand was founded by Kitiya Mischo King and offers 30+ nail polish shades, all that you can order online. Also, they’re all vegan, and many have Allure Magazine‘s Best of Beauty stamp of approval. Plus, Mischo Beauty is on Oprah’s Favorite Things list!
“This brand is a labor of love. While pregnant, the founder, Kitiya Mischo King, spent months looking for clean, non-toxic nail lacquer to ensure she wasn’t using any products that could harm her or her unborn son. She was not able to find any! She decided to use her degree in chemistry and licenses in Cosmetology, Esthetics and Makeup Artistry, to develop gorgeously luxe, non-toxic nail lacquer… and it is vegan! A few years ago, I transitioned to veganism, and I am always looking for awesome vegan-friendly, cruelty-free health and beauty products. Sustainability is also a priority with Mischo Beauty, and they are constantly trying to reduce their carbon footprint and use of plastic materials.”
Danielle Booker – Sr. Associate of Merchandising and member of our Black@ZD Employee Resource Group
Prices start at $21
Maui Moisture
Maui Moisture’s mission is to provide curl confidence to help improve self-perception and esteem, something many women and girls in the textured hair community struggle with. The brand’s ultra-hydrating, vegan-friendly formulas transform curls by using 100% aloe vera as the first ingredient in all their products, delivering 40x more moisturizing properties and 80% stronger hair.
In Honor of Black History Month, Maui Moisture just announced an exciting partnership with PyschoHairapy, a global mental health and hair movement founded by Dr. Afiya Mbilishaka, a psychologist, hairstylist and hair historian. Dr. Mbilishaka has created this certification program that equips hairstylists with the skills to recognize mental health issues in their clients and administer culturally informed mental health services and resources.
With the brand’s purpose of transformation in mind, Maui Moisture enacts this [partnership with PsychoHairapy to ensure their role in transforming women’s lives goes beyond a good hair day.
Prices start at $8
NaturelleGrow
Established in 2011, NatruelleGrow is a healthy hair product line created for women who want to grow long, healthy hair. Our products are specially formulated with all the best natural ingredients that stimulate hair growth and retention. They are offer an array of educational literature, workshops and sponsor events aimed at improving knowledge of how their products can assist in designing a healthy hair care system just for you – so cool!
“I’ve been using their products since 2014 and they use quality products that promote natural hair health and growth.”
Krystal Boulay – Digital Marketing Manager and member of our Black@ZD Employee Resource Group
Prices start at $12
Oui the People
Founded by Karen Young, this company makes amazing reusable, direct-to-consumer razors. They also sell a body gloss, a gel-to-milk in-shower moisturizer and bikini line masks. They believe that “better bodycare is always a mood,” and have been raved about for transforming shaving by publications like Vogue, Elle and Refinery29.
Prices start at $16
Pat McGrath Labs
Pat McGrath is a household name for beauty lovers, and when she created her own line years ago everyone was excited. It has now become a billion-dollar business and is revered for its rich, shimmery formulas.
Prices start at $29
Pattern
Is there anything that Tracee Ellis Ross can’t do?! She works as an actress, producer, singer and now beauty mogul! She’s set up a team that worked to perfect hair products for curly, coily and tight-textured hair. The goal is to have everyone “honor their patterns” by embracing their hair.
Prices range from $6 to $274
Pear Nova
Beauty brand Pear Nova was launched in 2021 by Rachel James, a graduate from the International Academy of Design & Technology. The brand is committed to only producing cruelty-free, vegan-friendly and clean products. Pear Nova offers creme and gel nail polishes that are inspired by the runway, world travel, food, music, Rachel’s hometown of Chicago and all female pioneers.
Polish collections start at $5.40
The Ronnie Shop
If you have issues with hair loss, The Ronnie Shop is for you! This brand specializes in hair regrowth products, which the founder, Garonne Decossard, has designed and developed with all-natural and essential oils. This includes a shampoo, a conditioner and an herbal tea that nourishes the hair and skin from the inside, and an eyebrow serum for beautiful brows. You can purchase from The Ronnie Shop online or at hair salons, dermatologists and boutiques. Plus, use the promo code LOVE25 for 25% off until February 14.
Prices starting at $14.99
So Supple Organics
If you’re looking for amazing handmade skin care and haircare products made from all-natural and organic ingredients, So Supple Organics is for you! The products are inspired by ancient beauty recipes that are designed to maintain beautiful and healthy skin and hair. All products are handmade with the highest-quality natural and organic butters, oils, and herbs sourced from Ghana, India and Australia.
Prices start at $10
thirteen lune
This informational e-commerce site was created by people of color to reframe how Black and Brown beauty brands are perceived from an industry perspective. They aim to give every notable brand a platform to educate, engage and expand their audiences. On their site, you can purchase products for your hair, face, body and even candles from many small Black-owned businesses!
Prices start at $12
Tgin
Frustrated by the lack of products for textured hair, Thank God it’s Naturals CEO, Chris-Tia Donaldson, set out to create her own products to help people feel confident about their curls. Their Rose Water Curl Defining Mousse, which is formulated with rose water and acai berries, is highly recommended!
“I’ve rocked a natural for years. This mousse smells exquisite and doesn’t make my hair feel all crunchy LOL. tgin products aren’t just great for black hair. They are great for all curly heads
. You can find their products at Ulta Beauty, Target and Amazon.”
Danielle Booker – Sr. Associate of Merchandising and member of our Black@ZD Employee Resource Group
Prices range from $4.99 to $29.99
Queen City Beauty Group
Queen City Beauty Group was founded in North Carolina by Nichelle Mosley, and the brand’s mission is to be a safe place for everyone to celebrate feeling empowered. They believe in creating products that enhance your natural beauty, and all of her services and products help treat hyper-pigmentation, sun damage, acne, rosacea or wrinkles and fine lines.
Prices starting at $5
We Are Crown’d
We Are Crown’d was founded by Excel Ansong, and features collections of all-natural, handcrafted products for your hair, skin, face and body. The products serve as a natural medicine for embracing every type of skin and hair condition using natural oils, herbs and other natural elements that have proven to aid certain ailments. They’re are made for everyone!
Prices starting at $6
The post 39 Black-Owned Beauty Brands We Love appeared first on The Real Deal by RetailMeNot.