In the last few years, Victoria’s Secret has undergone somewhat of a transformation. Although it’s still a lingerie company — and as well-loved for swimwear and beauty products as it is for bras and panties — it has made a clear shift from promoting idealized beauty to celebrating beauty in all its variations — as its CEO explains, “Moving from sexy for a few to sexy for all.”
Whether Victoria’s Secret has been your go-to for as long as you can remember or you’re just now discovering the brand’s wide variety of items, these shopping tips, plus answers to your top Victoria’s Secret questions, ensure you’re getting the very best deals whether shopping online or in stores.
Don’t forget to sign up for RetailMeNot cash back. It’s free to join and gives you money back on all your online purchases at participating retailers. For example, right now, get 10% cash back at Victoria’s Secret for a limited time.
1. Join Victoria’s Secret Rewards Program, The Collective
Victoria’s Secret (finally) launched a free (no credit card necessary) rewards program in 2023. The program has three tiers (Insider, All-Access and VIP, each of which has increasingly better benefits).
The Victoria’s Secret Collective rewards program helps you save across Victoria’s Secret and Pink Products in numerous ways. First, you earn 5 points per every dollar spent and can redeem those points against future purchases. The All-Access and VIP levels let you earn double points on certain days. Second, you unlock free shipping at $50 ($25 for VIP members). Normally, you’d need to spend at least $100 to get free shipping. Finally, you get a $10 reward per year on your birthday.
2. Check the Victoria’s Secret Coupon Page
It’s easy to miss the coupon code page because it’s not a menu item on the Victoria’s Secret website. Instead, look for a button at the top of the page that says, “View Offers.” That’s where you’ll find current Victoria’s Secret coupons.
3. Earn a Victoria’s Secret Reward Card
The Victoria’s Secret Reward Card promos pop up often but don’t have set dates. For example, right now until Nov. 29, you can get a $25 off $75 Holiday Reward with any purchase to redeem starting from Nov. 30 to Dec. 14.
- Spring Reward Card (earned Dec. 26 to Feb. 22) to use starting in February.
- Summer Reward Card (earned March 16 to May 10) to use in May.
- Fall Reward Card (earned July into Sept) to use in September.
- Holiday Reward Card (earned Oct. 29 to Dec. 1) to use in December.
4. Shop Victoria’s Secret Semi-Annual Sales
Two times a year, you’ll get the chance to snag significant savings on all your favorite bras, panties, swimwear, accessories, beauty products, loungewear, sleepwear, and more during the Victoria’s Secret Semi-annual Sale. The savings start at 50%, and the markdowns get progressively deeper as the sale continues (although selections dwindle). If you’re looking to stock up on underwear, this is the best time and place.
When ringing up our purchases at our local Victoria’s Secret store, the manager tells us the Summer Semiannual Sale is her favorite because she sees a wider selection of items. Another sales associate says she loves the Winter Semiannual Sale because of deals like the $8.85 swim bottoms she snagged before her employee discount.
Tip: The Semiannual Sale goes live at Victoriassecret.com the day before stores.
When Is the Victoria’s Secret Semi-Annual Sale?
The Victoria’s Secret semiannual sales happen twice a year and last about three to four weeks, or “while supplies last.” The winter sale kicks off at the end of December, and the summer sale rolls around in mid-June. This is where you’ll find the best prices of the year.
5. Look for Victoria’s Secret Perfume Deals
Like their lingerie, Victoria’s Secret also has its own line of perfumes, body mists and body lotions. From floral scents to warm, sun-kissed fragrances, the assortment runs the gamut, including the highly coveted Bombshell perfume. Throughout the year, the retailer offers plenty of steep discounts on their sensational scents, both at Victoria’s Secret and PINK. So, hold off until you see as much as 50% off (and sometimes more) to make your purchase. It’s worth the wait!
6. Get a VS App-Exclusive Offer
To ensure you never miss out on Victoria’s Secret coupon codes, download the Victoria’s Secret app (available for both iPhone and Android users). All Victoria’s Secret coupon codes are on the app and automatically applied to your shopping cart when you check out. Plus, the app has shopping deals only found on the app, like 30% off one item offers.
7. Get Free Shipping at Victoria’s Secret
There are a few ways to score free shipping from Victoria’s Secret. The easiest is to meet the qualifying minimum when you shop online, but that’s not the only way.
Check these out:
- Items Not Available In-store: Although it’s disappointing to discover a Victoria’s Secret location near you doesn’t carry the For Love & Lemons brand, for example, you can turn that frown upside down. If the style or size you’re looking for is at another store or available online, you can have it shipped for free. Just ask a Victoria’s Secret sales associate.
- Buy Online, Pickup In-store Option: Available at select locations, there’s no better way to get your merchandise quickly and forego shipping than with the buy online, pickup in-store option. You’ll know whether your item is eligible if the option appears on the product page.
- Victoria’s Secret Card Member: If you have a Victoria’s Secret card and spend $50 or more, you can use the Victoria’s Secret coupon code to receive free shipping on your order.
- Qualifying Purchase: Online shoppers who don’t have Victoria’s Secret credit cards can still get free shipping by making purchases of at least $100.
The Victoria’s Secret Semi-Annual Sale is notorious for two things: selling out of sizes quickly and lowering prices as the sale progresses. At the very beginning of the sale, you’ll be tempted to tell yourself to wait for the prices to go down. But don’t. Snatch up those deals, even though the price will probably go down.
8. Shop the Victoria’s Secret Clearance
Although not immediately discoverable on the website, the Victoria’s Secret Clearance section hosts loads of deep discounts. For example, we fell madly in love with the Victoria’s Secret Unlined Soft Wireless Lounge Bra and paid the full price for them at $34.50 each. In the clearance section, we found our sizes for just $9.99 — a 70% markdown!
9. Shop the Victoria’s Secret Outlet
Although you won’t find a Victoria’s Secret Outlet store location on every corner — there are fewer than nine of them — they’re spread out across the U.S. from Washington and California on the West Coast to New York and Florida on the East Coast with a smattering across the Midwest.
If you’re passing a Victoria’s Secret Outlet shop, don’t keep going. Even though you may not find the same selection as in its retail stores — and all sales are final — you’ll score smoking buys on fragrances, lotions, bras, panties, T-shirts, and more.
10. Victoria’s Secret Annual Sales Calendar
These are the important sales and their timing you should keep in the back of your mind when you want to get a jump-start before other shoppers buy all the popular sizes and styles:
The Big Spring Sale
In 2022, the sale started March 28 and lasted through April 10. Victoria’s Secret devotees snagged up to 50% off their favorites — plus an additional 25% off toward the end of the Big Spring Event sale.
Semi-Annual Sale
As mentioned, this event is the grandpappy of all semiannual sales, holding up to 60% in savings. Shop it in June (June 14 to July 18, 2022) and again in December (Dec. 26, 2021 to Jan. 17, 2022). Remember, this sale goes live online the day before it’s available in-store.
Summer Sale
On the heels of the Victoria’s Secret Semiannual Sale is the Summer Sale in July, where you can save up to 60% on warm-weather gear.
Back-to-School Backpack Sale
PINK backpacks are super cute, very durable and on the pricier side. That’s why you should hold off buying this adorable accessory until the back-to-school season rolls around. This is when you can get 50% off whether you’re heading to school or glamping somewhere on your own — everyone needs a trusty backpack.
The Big Fall Event
Shop and save up to 50% during the Victoria’s Secret Big Fall Event, starting toward the end of September and into the first part of October.
Victoria’s Secret Black Friday
Like most retailers, Victoria’s Secret stays pretty flexible in its Black Friday offerings. In 2024, Black Friday is Nov. 29, so mark your calendar.
Cyber Monday Sale
Put Victoria’s Secret on your Cyber Monday shopping list for some truly heavenly discounts. We’ve seen 30% off orders of $100 or more and free shipping on orders of $30 or more. Following Victoria’s Secret social pages, like Instagram and Facebook, is a stupendous strategy for keeping up on the ever-updating Victoria’s Secret Sale on Cyber Monday.
11. Every Day Ways To Save at Victoria’s Secret
Victoria’s Secret Bundle Deals
If you’re looking for a Victoria’s Secret sale, you’re in luck. Some kind of Victoria’s Secret “Buy 1, Get 1 Free Sale” or “Buy 2, Get 1 Free,” etc. are available throughout the year. The BOGO and bundle sales are the best opportunities for stocking up on staples. Just as with fragrance and lip gloss, we use BOGO Victoria’s Secret sales to load up on bras, panties, activewear and loungewear.
Victoria’s Secret Price Adjustments
Within 14 days, if your exact item (style, color, size) drops below what you paid, Victoria’s Secret issues a price adjustment. It doesn’t just apply to those items purchased during the Semi-Annual Sale but also during other times throughout the year, excluding limited-time offers, promotions and flash sales.
Tip: If you find an item in-store priced higher than the same item at VictoriasSecret.com, ask for the price online when you check out.
Email Subscription
Another way to let Victoria’s Secret spoil you with exclusive offers is to give them your email address. By signing up and agreeing to receive Victoria’s Secret emails, you will stay in the know on exclusive offers and upcoming sales. Plus, you’ll receive alerts when they launch a new product or open a store in your area.
Social Media
Not only will you stay on top of the latest styles and trends at Victoria’s Secret, but following Victoria’s Secret on social media gives you up-to-the-minute info on sales and promotions. For example, Victoria’s Secret Instagram alerted us to a one-day-only sale on Wicked bras during last year’s Halloween season.
Following Victoria’s Secret’s Facebook page is just as rewarding as Instagram. We’ve seen posts with an additional 25% off on Victoria’s Secret Semi-Annual Sale purchases and one-day-only offers.
Free Gift With a VS Purchase
Victoria’s Secret is great about offering a free gift with purchases throughout the year. For example, a free beach towel with any $65+ Swim purchase (May), a free Cooler Tote Bag with a $75+ purchase (June), and a free weekender tote with a $100+ purchase (July). Keep checking the Victoria’s Secret Offers page periodically for new opportunities.
Victoria’s Secret Credit Card
Get an instant bonus of $25 off your first purchase (with a minimum purchase) and 5% back on rewards for signing up and getting approved for a Victoria’s Secret credit card.
There are two different types you can sign up for a store credit card and a Mastercard credit card. Both types have the same perks, but the Mastercard includes 2% back on dining, travel and streaming services and 1% back on all other purchases made anywhere other than Victoria’s Secret and PINK stores.
30-Day Return Policy
If you decide within a month of purchasing an item from Victoria’s Secret online and in-store, for whatever reason, you’re not stuck with it. You can return that item, including sale and clearance merchandise, within 30 days of purchase. They credit the amount to the original form of payment you used. Merchandise must be unwashed, unworn and in its original condition. And Victoria’s Secret stellar return policy doesn’t end there.
The Victoria’s Secret extended holiday return policy lets you return purchases made from Oct. 15, 2023 to Dec. 24, 2023 until Jan. 23, 2024.
Can You Return a Bra to Victoria’s Secret?
According to Victoria’s Secret, ALL items are eligible for a return as long as it complies with their return policy. So, this includes bras. The only exceptions are if you cut or remove the sewn-in garment tag, purchase items in-store and return them by mail, or remove the “Required for Return” tag.
Stack Victoria’s Secret Promos
Yep, you heard me right. STACK YOUR COUPONS! Victoria’s Secret is a doll about letting shoppers stack up to three coupons: free shipping + free gift with purchase + $10 off a $50 purchase, for example. Stack! Stack! Stack! to your heart’s content.
Victoria’s Secret Promo Codes at RetailMeNot
Before launching your online shopping expedition at Victoria’s Secret, discover the current sales, promo codes, Victoria’s Secret coupons, free shipping offers, reward card specials and more in one easy location — the RetailMeNot Victoria’s Secret page and the VS Offer Page for the latest.
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