Overstock.com is back online. On March 28, Overstock.com announced its plans to relaunch the shopping platform (after taking it offline and routing to Bed Bath & Beyond in 2023) and introduce an expanded product selection, with the new motto for “crazy good deals,” with up to 30% to 70% off.
In other words, Overstock says it’s getting back to its roots as a discounted site selling “overstocked” merchandise.
What Happened to the Overstock Website and Why is it Back Now?
Technically, Overstock is now part of Beyond, Inc., a family of brands that includes Bed Bath & Beyond, the relaunched Overstock.com and Zulily.
In June 2023, Overstock bought Bed Bath & Beyond after the latter filed for bankruptcy. At that time, Overstock shuttered its own website, rerouting customers to BedBathandBeyond.com. Now, with the Overstock.com relaunch, shoppers can shop on Overstock.com again, in addition to BedBathandBeyond.com. In a throwback move, it’s making Overstock.com like it used to be back in the day -– a clearance site for overstocked and returned merchandise (basically, like a Bed Bath & Beyond clearance section). Before shuttering its site in 2023, Overstock had strayed from that original mission by becoming a store for brand-new products.
Plus, Overstock bought Zulily in early 2024. The whole family of brands will operate as Beyond, Inc.
“Today is a pivotal day for Overstock, as we relaunch this brand by taking it back to its roots with the categories we know drive growth.”
Dave Nielsen, CEO of Overstock
The first phase has already launched at Overstock.com, featuring a wide assortment of discounted products, like furniture, patio furniture, rugs and jewelry, for example. Over the next few months, Overstock will continue to add more legacy categories and brands to its already growing list.
A few things to know: Overstock and Bed Bath & Beyond are two separate brands, which means you can’t use coupons or promos for one store at the other. If you’re an existing Bed Bath & Beyond customer, you can use the same login info for Overstock. Plus, according to Overstock, a new loyalty program is on the horizon in the next few months.
What Does the “New” Overstock.com Sell?
The “new” Overstock is a pared-down version of the “old” Overstock of the early-aughts: A seller of overstocked, couldn’t-be-sold merchandise. And, turns out, it’s basically becoming the “Clearance” section for Bed Bath & Beyond. For example, this couch:
It’s sold out on Bed Bath & Beyond and now available at Overstock.com for about $40 off. And this chair (sold out at Bed Bath & Beyond and 69% off at Overstock.com, if you trust the original MSRP).
There are also quite a few rugs at clearance prices from various brands that also sell on Wayfair and on Amazon. Overstock’s prices aren’t always the lowest, so be sure to compare. For example, this rug is about $30 cheaper on Amazon in the 4×6 size.
Jewelry is available as well, but we’re still not seeing the wealth of watches and tech items that the old Overstock.com was known for. Per Overstock’s site, clothing and beauty products are also coming “soon.”
What Is the New Name for Overstock?
The Overstock name is the same as it always has been. The shopping platform is owned by Utah-based Beyond, Inc., which also owns Bed Bath & Beyond, Zulily, and Studio4 Beyond (coming soon), to name a few. Each brand is a separate site.
What Discounts Is Overstock Offering Right Now?
Besides the “crazy good deals” of up to 70% off, shoppers placing orders over $49.99 can get free shipping or pay $6.99 for purchases that fall below that threshold. Sign up for emails and receive 10% off your first order.
The post Overstock Is Officially BACK, Returning to iIs Roots appeared first on The Real Deal by RetailMeNot.