How To Sell Concert Tickets Online Like a Boss

5 min


Ticket prices for live events — from Taylor Swift concerts to F1 races to Jerry Seinfeld comedy shows — are skyrocketing. Concert ticket costs are so high, in fact, that super smart economists have coined a name for the trend: “fun-flation.” 

That’s bad news for anyone who wants to score Bad Bunny tickets but good news for anyone who’s got an extra ticket to spare. Concert tickets for popular shows are hot commodities, meaning if you’re looking to offload some — ca-ching

Whether you’re a seasoned ticket reseller or trying to sell a couple of tickets you don’t need, you have plenty of options. There are many reputable resale websites where you can sell concert tickets instantly, competitively and legally. Ahead, we’ve rounded up a list of the best services, comparing fees, pros and cons. 

Best Places To Sell Concert Tickets Online 

StubHub

Image: StubHub

One of the largest ticket resale websites, StubHub tops our list because of its massive audience. Another thing we love? StubHub is one of the few platforms that guarantees its sellers as well as buyers. According to the StubHub guarantee, sellers can adjust ticket prices at any time before the sale and are assured payment for tickets sold and delivered. 

Seller Fee: Varies; typically around 15% 

Buyer Fee: 10% service fee, plus a $4.95 delivery fee

Pros: 

  • Audience of over 100 million fans 
  • Free to list tickets 
  • FanProtect Guarantee secures tickets bought and sold 

Cons: 

  • High buyer and seller fees

Ticketmaster 

Image: Ticketmaster

You may have mixed feelings about Ticketmaster, a controversial company that has gotten flack for rumors of anti-competition and deceptive pricing. Still, there’s no denying TicketMaster’s notoriety and audience size. According to data from Yale University, Ticketmaster controls more than 70% of the market for ticketing and live events and more than 80% for concerts. As one of the largest, best-known names in the biz, Ticketmaster is your best bet for offloading your tix as quickly as possible. 

Seller Fee: Typically around 15%

Buyer Fee: Ranges from 28% to 46%

Pros: 

Cons: 

  • High buyer and seller fees 
  • Only allows resale of Ticketmaster tickets 

SeatGeek

Image: Seat Geek

SeatGeek is an online ticket marketplace that aggregates tickets from different sources, including resale platforms and primary sellers. It’s a good choice if you’re looking to boost your profits, as SeatGeek only charges a 10% seller service fee — one of the lowest seller fees on this list. SeatGeek also offers nifty features like Smart Pricing, which lets you automatically set and adjust a competitive ticket price with the help of an AI pricing tool. 

Seller Fee: 10%

Buyer Fee: Ranges from 34% to 44% 

Pros: 

  • Low seller fee
  • Smart pricing tool uses AI to track and adjust ticket prices

Cons: 

  • High buyer fees

Vivid Seats

Image: Vivid Seats

Lauded as one of the best places to sell concert tickets, Vivid Seats is a reliable resale platform with top-notch customer service. The platform shines as one of the few ticket resale platforms with a rewards program, Vivid Seats Rewards. The loyalty club hooks users up with a stamp card and a reward credit after buying 10 tickets. 

Seller Fee: 10%

Buyer Fee: 32%, plus a $2 to $5 transfer fee

Pros: 

  • Low seller fee
  • Excellent customer service 

Cons: 

  • High buyer fees

Viagogo 

Image: Viagogo

Viagogo may be best known for selling sports tickets, but the secondary ticket marketplace also sells tickets for concerts and other live events. Owned by StubHub, Viagogo protects sellers with a similar guarantee that promises sellers will get paid for the tickets. With its multinational coverage, the platform is a good choice for selling tickets to events outside the U.S. 

Seller Fee: 10%

Buyer Fee: 24% to 28%, plus a $6 transfer fee

Pros: 

  • Low seller fee
  • Excellent customer service 
  • Extensive coverage for international events 

Cons: 

  • High buyer fees
  • Smaller audience

TicketCity 

Image: TicketCity

TicketCity is unique because it purchases tickets directly from sellers — meaning you don’t have to deal with buyers yourself or wait around for your tickets to sell. To sell concert tickets instantly on TicketCity, fill out a form with info and your desired price. TicketCity can accept or deny your asking price or offer to sell your tickets on consignment. 

Pros: 

  • Hassle-free selling process

Cons: 

  • Smaller audience 
  • No negotiating 

Tips for Selling Concert Tickets Like a Pro 

Ready to sell some tickets? Follow these tips on how to sell concert tickets online swiftly while amping up your earnings. 

1. Choose the Right Platform

The best ticket resale platform for you depends on your priorities. Here are some factors to keep in mind: 

  • Fees: Look for sites with the lowest seller fees to maximize profits. Compare listing fees, transaction fees, and any hidden charges.
  • Audience: Want to sell as quickly as possible? Choose a platform with a large and active user base. The higher the number of buyers and the more countries and areas a site serves, the faster your tickets are likely to sell. 
  • Security: Go for platforms that promise secure transactions that protect buyers and sellers from fraud. Check whether the platform has a consumer protection policy or is registered with the National Association of Ticket Brokers. 
  • Selling Experience: It’s not uncommon for resale sites to focus on buyers when it comes to customer service. For a smoother experience, look for a platform advertising ample support for sellers. Check that the site offers different methods for resolving issues, such as live chat and 24/7 phone support. 
  • Payment Options: Double-check the payment options available on the ticket resale platform. Ideally, you’ll want one offering several different payment methods for sellers and prospective buyers.
  • Feedback and Reputation: Research the platform’s reputation and read reviews from other sellers to learn about their experiences.

2. Time It Right

When it comes to selling concert tickets, timing is everything. Some experts say that the best time to resell concert tickets is within the first two weeks of ticket sales and no later than 30 days after ticket sales launch. If you wait until the last minute to sell, prices may drop as the event approaches. A 2022 study found tickets are 33% less than the average cost when purchased on the day of the concert and 27% less on average when purchased the day before. 

3. Set a Competitive Price

Pricing resale tickets can be a bit of an art, balancing demand, market trends, and your goals.

To determine a competitive price, start by researching comparable seats and events at different resale sites. Factor in how other sellers are pricing similar tickets. Remember: Pricing too high can turn off buyers, but pricing too low could leave money on the table.

4. Be Transparent

Transparency helps build trust with your buyers and prevent snafus. On your resale listing, state the original face value of the tickets, any additional fees, and your reason for selling them. 

The post How To Sell Concert Tickets Online Like a Boss appeared first on The Real Deal by RetailMeNot.

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