Do you miss Geoffrey? You won’t have to wait long to visit with him again. Toys’R’Us is looking to be the comeback kid, and they are partnering with Macy’s to bring the iconic brand back to the masses just in time for the 2022 holiday season.
Toys’R’Us and Macy’s announced that the toy shops will begin opening later in July, locating one in every Macy’s department store by October 15, 2022. The shops will range between 1,000 square feet and 10,000 square feet depending on the location. They are starting with flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products to fill those wish lists.
What do you think a successful holiday would mean for the Toys’R’Us and Macy’s partnership heading into 2023?
Macy’s has been partnering with Toys’R’Us since August 2021, offering toys online at macys.com/toysrus. The department store giant fulfills the toy orders through its system. It might be a promising partnership: Macy’s reported toy sales up 15 percent year-over-year in first quarter 2022.
“Macy’s cannot wait to bring the Toys’R’Us experience to life in our stores,” Nata Dvir, Macy’s chief merchandising officer, said in a statement. “We hope Toys’R’Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys’R’Us has been incredible and our toy business has seen tremendous growth.”
What should you expect from the new Toys’R’Us shops?
The new shops will use colorful fixtures in the familiar Toys’R’Us colors. There will also be fun demonstration tables where kids can play with toys. There is even a photo-op ready life-size “Geoffrey on a Bench” to take photos with the beloved Toys’R’Us mascot.
Every Macy’s will also host nine days of special Toys’R’Us in-store events featuring family-friendly activities, There will also be daily product giveaways from popular brands including Barbie and Lego! The fun begins on October 15 and runs through Oct. 23, 2022.
Will you visit the new stores?
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