Beauty aficionados, ready your Caboodles. Ulta’s spring 21 Days of Beauty Sale is on the horizon for three weeks of covetable cosmetics, soothing skin care specials and tantalizing tools — for cheap.
It’s Ulta’s biggest beauty event of the year, featuring the best of the best in beauty brands, products and Surprise Beauty Steals to make the savings even sweeter. And don’t forget to grab cash back for your online purchases, too.
When Is the Ulta 21 Days of Beauty Sale in 2024?
The beauty retailer hosts this sale twice a year — in the spring and fall (usually in late August) — and it’s a big deal because Ulta seldom offers 50% off deals on these super popular products.
Ulta’s 21 Days of Beauty spring event will likely start March 10 and last through the end of March – it ran from March 12 to April 1 in 2023. The event will feature rare markdowns from your favorite cosmetic brands with amazing savings of up to 50% off — both online and in stores.
As always, Diamond and Platinum members get free shipping with any Daily Beauty Steal purchase, regardless of the price. So, if you’re looking to try a new cult favorite, the 21 Days of Beauty Sale is the perfect excuse to click that “Add To Bag” button now.
Remember, these Beauty Steal deals aren’t available until the specific date.
Here’s a look at the fall 21 Days of Beauty event last year:
Beauty Steals Week: Aug. 27-Sept. 2
These are our top picks from the first week of Ulta’s 21 Days of Beauty Daily Beauty Steals:
Day 1
MAC Thinkk Pink Collection
MAC’s versatile and vibrant collection features soft corals, romantic raspberries and can’t-miss mauves that give you long-lasting results for eight straight hours.
21 Days of Beauty price: $11-$13 (reg. $22-$26)
Day 2
First-Time Steal: Nudestix Magnetic Luminous Eye Color
The all-in-one Nudestix makeup crayon can be used as an eye shadow, eyeliner, eyelid primer and even a cream highlighter stick.
21 Days of Beauty price: $13.50 (reg. $27)
Day 3
First-Time Steal: Peace out Salicylic Acid Acne Day Dots
This viral product diminishes breakouts in as little as six hours or less.
21 Days of Beauty price: $9.50 (reg. $19)
Day 4
First Time Steal: Beekman 1802 Midnight Milk Better Aging Sleep Mask
For more youthful skin by morning, try Beekman 1802’s sleep mask overnight.
21 Days of Beauty price: $24.50 (reg. $49)
Day 5
First Time Steal: Tarte Maneater Blush & Glow Cheek Plump
This cruelty-free formula plumps your skin for a glow, glow, glow right through the fall season long.
21 Days of Beauty price: $13.50 (reg. $27)
Day 6
First Time Steal: OSEA Undaria Algae Body Butter
Hydrate and soften your skin with this fast-absorbing formula for up to 72 hours of transforming suppleness.
21 Days of Beauty price: $28 (reg. $56)
Day 7
First Time Steal: Fenty Beauty Killawatt Freestyle Highlighter
Whether the supercharged solos tickle your fancy or the day glow of the duos, the hybrid highlighter formula melts into your skin with zero effort.
21 Days of Beauty price: $20 (reg. $40)
Beauty Steals Week: Sept. 3-9
These are our top picks from the second week of Ulta’s 21 Days of Beauty Daily Beauty Steals:
Day 8
First Time Steal: Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer
Choose from 30 shades of this 4-in-1 concealer that conceals, contours, highlights, and retouches.
21 Days of Beauty price: $17.50 (reg. $35)
Day 9
First Time Steal: GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum
Get instant color and volume with this two-in-one gel while also growing thicker-looking brows over time.
21 Days of Beauty price: $19 (reg. $38)
Day 10
Peach & Lily Peptide Pro Firming Moisturizer
Firming, hydrate, repair and protect with this all-in-one cream that will visibly plump up fine lines and wrinkles and support healthy collagen.
21 Days of Beauty price: $22.50 (reg. $45)
Day 11
First Time Steal: Shiseido Essential Energy Hydrating Cream
This fast-absorbing moisturizing cream deep, intense moisture that lasts up to 24 hours.
21 Days of Beauty price: $25 (reg. $50)
Day 12
First Time Steal: Clarins Double Serum Eye Firming & Hydrating Concentrate
Get more youthful-looking eyes in just seven days with Clarins’ eye serum containing 13 plant extracts.
21 Days of Beauty price: $41.50 (reg. $83)
Day 13
First Time Steal: Clinique Even Better Makeup Foundation
Visibly reduce dark spots in as little as 12 weeks for a more even skin tone with daily wear of this SPF 15 foundation.
21 Days of Beauty price: $34 (reg. $35)
Day 14
Beautycounter Beyond Gloss
This conditioning gloss with next-level shine. Every swipe gives lips a sheer wash of color that feels soft — never sticky. You can also pick the Sheer Genius Conditioning Lipstick for 50% off. Online-only offers
21 Days of Beauty price: $16-$17.50 (reg. $32-$35)
Beauty Steals Week: Sept. 10-16
These are our top picks from the third (and final) week of Ulta’s 21 Days of Beauty Daily Beauty Steals:
Day 15
First Time Steal: Too Faced Born This Way The Natural Nudes Eye Shadow Palette
The different hues of real skin tones inspire this pretty nude eye shadow palette by Too Faced.
21 Days of Beauty price: $26 (reg. $52)
Day 16
Kopari Ultra Restore Body Butter
The 7.7-ounce lighter-than-air body butter offers long-lasting hydration with Kopari’s signature sweet coconut milk scent.
21 Days of Beauty price: $18 (reg. $36)
Day 17
First Time Steal: Kiehl’s Rare Earth Deep Pore Cleansing Mask
Keep your skin looking ageless by visibly minimizing pores and blackheads instantly for a smoother, more refined appearance.
21 Days of Beauty price: $22.50 (reg. $45)
Day 18
L’Occitane Almond Supple Skin Oil
Help your skin feel supple and smoother with L’Occitane’s formula of almond oil, omegas 3 and 6 and camelina oil.
21 Days of Beauty price: $26 (reg. $52)
Day 19
Women Founded Beauty Steals
Shop Jane Iredale, Juice Beauty and BeautyBio, to name a few, to support women-owned beauty brands.
21 Days of Beauty price: $8-$34.50 (reg. $16-$69)
Day 20
Surprise Steal: Sunday Riley
Shop this Surprise Steal on Sept. 15 to find out which Sunday Riley product(s) will be 50% off.
Day 21
Morphe Artistry Pan Palettes
Choose from 10 different fan-favorite eye shadow palettes from Morphe featuring 35 pretty color options in each one.
21 Days of Beauty price: $13.50-$19.50 (reg. $37-$39)
Ulta 21 Days of Beauty Shopping Tips
- Look over Ulta’s online ad once it’s out. It lists all the products included in the Daily Steals, plus items available online only. Save your favorite ones to your calendar with a click, or make a list of what you want to purchase and when it starts.
- Plan your purchases ahead of time so you’re ready to pounce the moment a deal launches. New Daily Steals start at 10 p.m. PT, which means deals from the prior day vanish at 9:59 p.m. PT. Some of the best deals might sell out by the time you wake up in the morning (which has happened to me), thanks to people who start shopping the second the new deal switches over. Plan ahead so you can beat them to the punch.
- Take advantage of free shipping. If you’re a Platinum or Diamond Ulta Rewards Member, you get free shipping. Others will still need to meet the $35 minimum for free shipping. So, on a day in which you’ve met that free shipping minimum, add ultra-low-priced products ($3 soap, for example) to your cart.
- Find out if any Cash Back offers or additional discounts are available on RetailMeNot to stack on top of the sale for even more savings.
- Read Best Ways To Save at Ulta Every Time You Shop for more tips.
Happy fall 21 Days of Beauty, my fellow beauty mavens!
The post When Is Ulta 21 Days of Beauty 2024? appeared first on The Real Deal by RetailMeNot.