In a Jan. 9 announcement, Velveeta is giving fans a new way to celebrate their love for the iconic brand by teaming up with cult-favorite celebrity designer George The Jeweler to create the Velveeta Drip Lip Cuff.
While a lip cuff isn’t everyone’s cup of tea, for Velveeta lovers, it’s the ultimate way to express their undying adoration for the brand from anywhere. The new 14k Gold Velveeta Drip Lip Cuff features a “drip,” representing the physical drip that comes from Velveeta’s super yummy creamy cheese as well as living “La Dolce Velveeta.”
According to Stephanie Vance, Brand Manager for Velveeta, “As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to boldly step out with an unapologetic confidence that encourages you to live life by your own rules.”
Vogue’s 2024 jewelry trend is predicting that liquefied shapes and face jewelry will be a really big thing in 2024. Velveeta is inviting fans to “own the drip like never before by wearing it proudly.” The limited-edition Velveeta Drip Lip Cuff is available right now for $77 exclusively at Georgethejeweler.com (while supplies last).
The post Yep! The Velveeta Drip Lip Cuff Does Actually Exist appeared first on The Real Deal by RetailMeNot.